Look of Games: Venues
The Look of the Games is one of the key visual elements of any Games, dictating how the brand will be applied at Games time. Tangent delivered the full creative strategy and art direction. Applications included the dressing of every venue and all sporting equipment. 1.5 billion TV viewers, one million ticket holders, 6,500 athletes and 0.75 million city visitors experienced the ‘Look of Games’ branding.